Brand Summary :
Ruff House is a local, family friendly dog sitting business, that doubles as a dog training and at home pet sitting service. There key believe is to make every dog that comes into their care feel safe as if they were at home, hence their tagline "Your dogs home away from home".
Process
Ideation :
For this project I knew I wanted to create something bubbly and approachable. I started brainstorming key words that would help me narrow down my key design elements.
Refining :
I came up with a few different logo's, but I ultimately landed on a house shaped dog tag to tie in the name of the brand. I used a self edited version the font Funkydori to bring that fun and approachable feel to the logo.
Mockups
Mockups sourced via Adobe Stock and Unblast.
